Planning, Press & Public Relations

The Department of Press, Planning and Public Relations is responsible for planning, monitoring and evaluating the implementation of Information and media development programmes. It ensures that there is free flow of information, access to the community by both local and international media.

The department also prepares and distributes information such as media releases, cabinet briefings and statements in response to media reports pertinent to government.

It has three units namely;

(a)  Planning Unit

(b)  Copyright Unit

(c)  Public Relations Unit

(b)      Planning Unit

The role of the Unit is to coordinate planning and budgeting of information and media programmes and projects in order to ensure their effective implementation.  It is also responsible for coordinating the formulation and review of relevant policies and legislation and Coordinating Cabinet and Parliamentary business in order to provide appropriate guidance as well as coordinate the budgeting process in the Ministry. Further, the Unit coordinates the preparation, review and monitoring implementation of the Ministry’s Programmes, Work plans and Annual budgets.

(b)      Copyright Unit

The Copyright Unit is responsible for facilitating the protection of copyright and performance related rights in order to prevent piracy and exploitation of intellectual property. The Unit is also responsible for administering the Copyright and Performance Rights Act No. 44 of 1994.  The Unit is responsible for performing the following Statutory functions: -

  • establish and maintain a register of copyright in works other than broadcasts or cable programmes;
  • Monitor the activities of Collecting Societies;
  • Encourage and facilitate the development of Collecting Societies;
  • Examine cases of alleged copyright infringement and, where appropriate to advise the Director of Public Prosecutions;
  • Provide information and advice on copyright matters to the Minister;
  • Grant licences for persons to translate or produce certain works; and
  • Grant the right to reproduce and distribute in Zambia copies of certain works.

 

 (c)      Public Relations Unit

 The Press and Public Relations Unit is responsible for creating a conducive atmosphere for the development of both public and private Media. The Unit also provides support to the Office of the Minister of Information and Broadcasting in his/her role as Chief Government Spokesperson. Specifically the department performs the following functions:

  • Promote the free flow of information necessary for consolidating the democratic process;
  • Originate Press Releases and speeches for the Ministry;
  • Facilitate the formulation and review of existing national legislation in order to ensure responsiveness to issues of information and media development;
  • Coordinate the implementation of the National Information and Media Policy;
  • Ensure domestication of regional and international Legal instruments on Information and provide periodic reports;
  • Coordinate and mobilize resources for implementation of media development programmes; and
  • Disseminating relevant information on Government policies and programmes.
  • Coordinate the implementation of the National Information and Media Policy;

 

In general, the Department of Press, Planning and Public Relations also coordinates planning, budgeting, inter-departmental programmes and projects in order to ensure their effective implementation.  It also coordinates the formulation and review of relevant policies and legislation in order to provide appropriate guidance as well as coordinate the budgeting process in the Ministry. In order to realise this role, the department undertakes the following specific functions:-

  • Coordinate Cabinet and Parliamentary Business;
  • Monitor and evaluate the implementation of the National Information and Media Policies;
  • Coordinate planning, implementation and review  of the Ministry’s strategic plan;
  • Develop, harmonise and implement a comprehensive M&E system for effective deployment of the institutional strategy;
  • Establish and maintain a comprehensive information management system;
  • Facilitating the protection of copyright and performance related rights
  • Coordinate research on Information and Media related issues;
  • Coordinate the preparation of the Ministry’s Annual budget and monitor budget performance;
  • Develop and implement mechanisms for undertaking advocacy programmes on National issues;
  • Undertake the compilation and publication of reports and documents on Information and Media issues;
  • Formulate project proposals for the mobilization of resources.